The Chronicles of Mind Trix Media – “The great & dumb idea”

The Chronicles of Mind Trix Media – “The great & dumb idea”

Continued from: The Chronicles of Mind Trix Media – The untold stories.

Even though I went through hell and back, deep down the hope for a better day burned and grew stronger inside of me. As much as I could not understand how South African police system could catch the wrong person and torture them for days, I had to do something. Instead of wallowing in self pity and growing hatred I realised that I had to work harder. When I saw my mother sitting there crying, I knew, this day I was really free.

I was shaking, teary eyed and angry, in disbelief I ran home and the first thing I did was call Ismail Louw and the college lecturers, explained what had happened and hereafter built the best website I possibly could. I was without a doubt broken down and torn apart but I was even more determined to be the greatest this world had ever seen. This was my revenge to the world for what it had done to me. I carried on with college and my business. Ashraf Slamang the greatest developer in our class of 2009 somewhat enjoyed calling me Killer jokingly (which he still does up until this day).Because I had kept my word to myself, I put more effort into my work and in no time Concept Interactive had noted me down as a top student and started giving my business contracts to design and redevelop their web content, they also gave me the opportunity to deliver  lectures on their behalf which I gratefully accepted.

Word about Mind Trix Media spread and a guy by the name of Mzwanele Fani approached  me for an opportunity to work for the company but his designs were not on the level I needed, so instead of turning him down, we cut a deal. I would allocate him 2 months to improve his design skills and then get him an opportunity to study at Concept Interactive.A few months down the line this guy came back and his skills had rapidly improved. I got him into Concept and had him working at Mind Trix Media with me after school. We went to college in the morning, after attending class we worked until late night every single day including weekends. The brand grew, clientele grew, and the word spread further out. To cope with the increased workload, we started contracting Ashraf Slamang and Quintin Schnehage and a few more guys to keep up with our projects operating from my bedroom.

As we grew the brand and started acquiring bigger clients, many wanted to come to our office. We could not have that because “our office” was my bedroom. While we were working one evening, Mzwanele uttered: “How about we paint and convert this bedroom into the coolest office ever?”. Of which I instantly replied “Mnxim that’s the dumbest suggestion ever bro”

As days pasted on more and more corporate clients wanted to come to Guguletu and see this design agency so I asked Mzwanele to elaborate on his dumb idea. Excited, he said look Sir Bex (Bheki’s nickname from peers) we will make it an office and set it up as a classy and  vibey office and you basically sleep on those blow up beds at night, no one will ever know and we can have our clients come to the office day time and you sleep here at night….

It was a dumb idea but for some reason I loved his dumb idea and we did it. I sacrificed my apartment and made it our first office and grew the brand. We had corporates from South African Breweries, Television celebrities, Radio presenters, Mzoli’s / Mzoli Properties founder: Mr Mzoli Ngcawuzele visiting and more. We literally grew the brand from my bedroom. I could not believe it, the so thought before ” dumb idea” was actually helping us grow and was giving us credibility. Mind Trix Media later landed some clients in America and Angola. We were on a roll, a winning streak if I may call it that.

 

Mind Trix Media with Mzwanele and the bed in the earlier days.
Mind Trix Media with Mzwanele and the bed in the earlier days.
The day I gave the go ahead to execute the dumb idea, I was uncertain...
The day I gave the go ahead to execute the dumb idea, I was uncertain…
Later after liking Mzwanele's dumb idea we worked day and night making things happen.
Later after liking Mzwanele’s dumb idea we worked day and night making things happen.
The dumb idea, well executed the next day. I personally could not believe it.
The dumb idea, well executed the next day. I personally could not believe it.

Then came the flight to see Sir Richard Branson, making it into the top 10 finalists on the SAB Kick Start business competition, Top 5 finalists on the Western Cape Entrepreneurship awards to winner of the National Youth Recognition award. Straight out of the township using the what we had at the time ” The dumb idea” we were making waves. Let me tell you about this winning streak in the next blog entry…

To be continued…

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