The Power of Graphic Design

The Power of Graphic Design

Did you know graphic designers have a lot to do with why you buy the stuff you buy or use the products you use?

This is why before I work on a project I ask :

1 – How old is the client?
2 – What is the client’s target market?
3 – What do you want the product to say to the consumer?
4 – What feelings do you want it to evoke?

I use all these to create the artworks and I research what people like, so the product can sell or people could trust it.

One of the most powerful elements in graphic design is colour, it can say a lot about a company or a product, as it evokes all sorts of feelings and thoughts to people, this is why I focus a lot on colour when working on a project.

Lets take the colour RED.

Red is the most vibrant of all the colors. It stimulates the adrenal gland and the neurons. This color is ideal to wear for a walk or exercise, as it is an invigorating color. However, too much exposure to the color red can cause stress; it may also cause frustration and provoke anger.
The color red symbolizes love; it stimulates heartbeat and breathing. Researches show that men feel more affectionate towards women wearing red. Wear red and you might get lucky in grabbing attention but may appear heavier than your original body size.
“If one says ‘Red’ – the name of color – and there are fifty people listening, it can be expected that there will be fifty reds in their minds. And one can be sure that all these reds will be very different.” – Josef Albers

So when you see the final product, you might see work that has been done in a few hours, but there was a lot of thought put into it and a lot of effort.

Here at Mind Trix Media we always try and explain all these things to you, so you as the client know what your paying for and why.

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