AFRICAN LIBERAL NETWORK

AFRICAN LIBERAL NETWORK

Launched in June 2003, The Africa Liberal Network was an alliance of liberal democratic political parties. They approached us with the challenge of facilitating their existing brand aesthetic to enhance their positioning in the contemporary sphere while maintaining their current audience and brand voice.

Our team’s strategists carefully researched the client’s background, audience, industry and competitors to guarantee the preservation of the client’s position by the rest of the teams working on the assignment. Numerous briefing sessions and design presentations followed, and we successfully materialised a modified brand. The service they sought included branding design with merchandise, web design and development, and post-production.